customer retention roi - Market Spark

The Shift From Customer Acquisition to Customer Retention — Photo by Walls.io on Pexels

customer retention roi

The Costly Mistake That Kills 95% of Customer Acquisition

In 2024, firms that boosted customer retention by 5% lifted profits between 25% and 95%, yet most still pour 80% of their marketing budget into new-lead campaigns. Why Your Customer Acquisition Math Is Actually Broken I still remember the first quarterly review where my CFO stared at a spreadsheet and