automated a/b testing

automated a/b testing

Growth Hacking Beats Manual A/B Testing

In 2023, automated A/B testing boosted email click-through rates by up to 23%, making it the top growth-hacking tactic for small-business email marketing. Marketers who swapped manual split tests for nightly-run engines cut insight cycles from weeks to hours, freeing creative teams to iterate product messaging faster than ever.