growth hacking
Growth Hacking Truth Slashing DSP Spend 43% vs In-House
Growth Hacking Truth Slashing DSP Spend 43% vs In-House Paying $1 million for a demand-side platform often costs 43% more than an in-house engine, so you end up overspending without extra lift. In my experience, lean budget rules and real-time bidding data let startups cut spend while keeping conversion rates